Mapping tools

Increased response rates come from sound decisions made at the beginning of every campaign. Sound decisions depend on reliable data.

DMG utilizes mapping programs to help locate probable consumer target areas by demographic data. This database is populated with the US Census Bureau statistics and is projected through 2012.

With this information, we can profile areas by ethnicity, household income, gender, disposable income and many other vital indicators. We can also apply a drive time filter

Once areas are identified, DMG searches out and uses the best list resources in the industry. Using detailed criteria and prospect counts, DMG tightly designs mailing and testing areas.

Response systems

All of the Response Trax systems are electronic and show results in real time. Reports are distributed to you at scheduled intervals so you can have the most recent data for your meetings.

DMG uses powerful data programs to analyze results and plan new efforts. We also produce standard and custom reports. Once you tell us the level of analytics you desire, we deliver them.