Know What You're Getting

Response Trax is DMG's real-time marketing response monitoring system. It is how we capture response data from every marketing channel we utilize.

TELEPHONES
Local and toll free numbers can be assigned to any number of campaign pieces including display ads, direct mail, media or flyers. Phone numbers are a highly efficient way to perform tests by whatever variables desired. Each call is seamlessly registered and routed to your call center(s) and the call is recorded. A "whisper message" is available to alert the call center representative as to the campaign or piece to which the caller is responding. Detailed reporting is available on all call activity.

INSTANT MESSAGING
Also known as live chat, this method of response is resident on your web site. The visitor can easily click a link that allows for real-time interaction with your call center, customer service or sales office. Visitors interested in your product or service can get fast answers to questions while developing a familiarity not associated with other forms of marketing. Full contact statistics are available.

PERSONALIZED URLs
"PURLs" not only boost your response rates but are a fantastic method for capturing responder data. Prospects find it hard to resist surfing to a web site that features their name and are even more intrigued when the site also greets them by name. These sites can direct the visitor to answer a questionnaire and correct and update personal data. An e-mail is sent to let you know a visit has occurred and other triggers can be enacted by the visit. All activity is captured and reported.

BUSINESS REPLY MAIL
Direct mail with business reply cards are great response tools and we can track them. Each outbound piece is ink jetted with a unique bar code which identifies the recipient when the card is returned and scanned. Depending on the amount of information contained in the mailing file, a broad scope of analytics can be performed on this data.